Virta Index
Innovative and
sophisticated tool for analyzing exposure levels in the printed media.
Developed in partnership with FIPE (Economic Research Institute), the Virta Index is a measure for analyzing exposure in printed media (over 600 vehicles), targeted at the corporate market. The Index complements our Media Exposure Report, ensuring a more accurate analysis.
Different weightings are attributed to media vehicles, in accordance with the relevance of the exposure in each one of them.
The Index is compiled at the end of the analysis period, and serves as a measure for the performance of the company itself over time or in relation to its main competitors.
Developed in partnership with FIPE (Economic Research Institute), the Virta Index is a measure for analyzing exposure in printed media (over 600 vehicles), targeted at the corporate market. The Index complements our Media Exposure Report, ensuring a more accurate analysis.
Different weightings are attributed to media vehicles, in accordance with the relevance of the exposure in each one of them.
The Index is compiled at the end of the analysis period, and serves as a measure for the performance of the company itself over time or in relation to its main competitors.